"Marketing is everything" We apply the four pillars of Marketing to the overall strategy in order to gain advantage in the market.
Product: We create or adapt the product (what we sell.)
Price: We use budgeting and forecasting to create all set of rates that the Hotel needs (how we sell.)
Placing (Distribution); We maximize the potential of the product and price by placing it on the necessary channels according to parameters like: time, price, cost of sale, booking window, behaviour (where we sell.)
Promotion: We use distribution as our main point of Promotion but we unite also with PR & Media Managers to maximize Revenue from actions (how we become known.)