who we are


It’s our approach to Sales, our proven track of success, but most of all our approach to you. Puro Management offers a wide range of personalized services and supports hotel owners to achieve desired results. We have created a highly specialized approach offering a wide spectrum of services to hotel owners, such as sales, marketing, operational know-how, concept positioning, strategy, as well as financial planning.

With more than 20 years of experience and a proven track on the field of Marketing and Revenue Management Federico Santos created Puro Management in order to provide its services on a more “tailor made” way.


Puro Management

Federico Santos​

Founder | CEO

An artist at heart, with an out-of-the-box approach to Marketing and Numbers. Yield Management is his second nature. Before settling in Greece, he lived and worked in different countries, gaining a multicultural background. After finishing his master in “Innovative Hospitality Management” at Barcelona’s ESADE and Maastricht Hogeschool, he started working for independent hotel chains in Barcelona and Madrid. For the last 7 years, Federico was the Marketing & Sales Director at the World Leading Hotel Management company before deciding to create a more boutique agency focused on designing tailor made solutions for hoteliers, thus founding Puro Management.

The Team

Alianna Zoi
Master of Disaster and Partner Success Master
Despina Katsara
Scheduling Wizard and Workflow Guru
Eleftheria Agiotaki
Sudoku Solver
Federico Santos
Revenue Ninja
Puro Management