who we are


It’s our approach to Sales, our proven track of success, but most of all our approach to you. Puro Management offers a wide range of personalized services and supports hotel owners to achieve desired results. We have created a highly specialized approach offering a wide spectrum of services to hotel owners, such as sales, marketing, operational know-how, concept positioning, strategy, as well as financial planning.

With more than 20 years of experience and a proven track on the field of Marketing and Revenue Management Federico Santos created Puro Management in order to provide its services on a more “tailor made” way.


Federico Santos​

Founder | CSO

An artist at heart, with an out-of-the-box approach to Marketing and Numbers. Yield Management is his second nature. Before settling in Greece, he lived and worked in different countries, gaining a multicultural background. After finishing his master in “Innovative Hospitality Management” at Barcelona’s ESADE and Maastricht Hogeschool, he started working for independent hotel chains in Barcelona and Madrid.

For the last 7 years, Federico was the Marketing & Sales Director at the World Leading Hotel Management company before deciding to create a more boutique agency focused on designing tailor made solutions for hoteliers, thus founding Puro Management.